Digital Marketing Manager

Olympia Events is more than an exhibition venue, conference centre and live-event space - it’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.

Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international and Olympia Events is also now part of ASM Global, which is the world’s leading venue management company and producer of live event experiences. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. More information can be found at https://olympia.co.uk/

Job purpose:

You will be responsible for the planning, execution, and optimisation of online marketing strategies to increase brand awareness, drive traffic, and generate leads. This role requires a strong understanding of digital marketing channels, data analytics, and performance metrics, as well as the ability to manage digital campaigns across various platforms.

You will aim to grow interest, following, footfall, and repeat visits through intelligent and innovative tactics and strategies across all digital channels. Under leadership from the Director, you will manage all digital marketing activity for a business that is in transition and subsequently the ability to operate in an evolving, fast-paced, stakeholder-rich environment is essential.

Key responsibilities:

• Design and implement digital marketing strategies to meet Olympia Events’ objectives, enhance brand presence, and improve ROI.
• Utilise a data-driven approach to analyse metrics, set key performance indicators (KPIs), and identify trends.
• Understand and contribute to the development of Olympia Events’ digital architecture for seamless integration and optimal performance.
• Work positively and collaboratively with digital marketing colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination marketing strategy.
• Work with the Marketing and Communications Manager to review digital marketing campaigns, including content creation, email marketing, SEO, PPC, and social media initiatives.
• Develop and manage digital marketing plans, budgets and timelines to ensure efficient and effective execution of marketing and communication initiatives.
• Recruit, develop and manage the Content Executive to oversee the development of engaging content across all platforms.

Skills, experience and behaviours:

• Proven experience in setting and executing high-profile digital marketing strategies and campaigns.
• Proven experience in managing complex internal and external stakeholder relationships.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling press releases, articles and other messaging.
• Strategic thinker with the ability to develop and execute digital marketing plans that align with business objectives.
• Ability to work under pressure and navigate fast-paced environments.
• A high level of integrity and an ability to be discrete and tactful with due respect for confidentiality.
• Creative mindset with strong technical ability.
• In-depth understanding of SEO, PPC, and digital architecture.
• Highly proficient in MS Office software.

For the full job description please see our website

https://events.olympia.london/careers 

How to apply:

Please send your CV to HR@olympia.london by 20 January 2025. Interviews will be held in late January 2025